Author : Jason Lexell
HTML email messages are gaining popularity, especially in newsletters. As more recipients are able to properly support this email type, there are fewer compatibility issues. Here are some techniques that can help to improve the way your HTML messages appear.Picking Font TypesAuthoring your email in HTML does make it tempting to use any one of a zillion different fonts, but results show that the best fonts for marketing messages and readability are basic. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.BackgroundsProfessional business messages look best when text is displayed on a clean white background. Anything else runs the risk of distracting from the messages content and can make it difficult to read. The wrong backgrounds can really cheapen the image of the email piece.Words vs. GraphicsThe most effective messages use graphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats out slick graphics in most cases. The exception to this rule is email that needs to show products or catalogue items. Otherwise, in most business-to-business scenarios, use graphics to accentuate your message, but not as the focal point of your message.The Bottom LineThe formatting tips discussed in this article are discussed further in my book, Killer Email Marketing. These tips help to improve your message readability, compatibility and aesthetics. The guidelines set forth in this article are considered standards by many, but your list rental house may have their own formatting requirements. Be sure to check with your representative.Properly formatting your messages prior to sending them to your list broker or the company that will do the mailing can also help you avoid delays and will improve your results.Jason Lexell is the President of Digital Harvest Media and a Web marketing consultant with a passion for helping people. Jason has spent the last 10 years working with dozens of online marketing clients from Fortune 500 companies to mom and pop businesses teaching them how to promote their products and services online. In his popular ebook Killer Email Marketing, Jason highlights dozens of proven strategies that have helped clients double their email marketing campaign results.
Keyword : Email Marketing, Email Marketing Book, Email Marketing Campaigns, Email Format
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