Author : Lance Winslow
It is paramount that all franchising companies work hard in the critical launching of all franchises in their new territories. In this present period most franchisees come into the franchise systems with much personal debt and barely squeak by on their initial capital needed. One major error or mistake and the franchisee will fail due to under capitalization. Below it a sample outline and message to new franchisees; I recommend that you take a look at this and develop a policy and plan to help your new franchisees in the beginning gain ground on their new markets. You should copy this article and make notes on it and then take the outline below modify it to fit your business model and write several paragraphs for each number and lettered item to cement your new franchised outlet marketing plan. While reading this policy and outline below realize that it was written for a mobile car wash business and your plan will be significantly different but this will help you in making a first class strategy to win market share for your newest team members.- - - - - - - -Your inaugural marketing mission is an integral part of your new business. By doing this, we will attempt to insure that your route is tight and your customers are clustered by time and location. This will increase your productivity by saving you travel time and boosting your sales per stop. This mission will also help you better understand the needs of different customers and get you better acquainted with the pulse of your community. It helps us create a customized strategic development and marketing plan which takes into consideration your life goals, personality, ambitions and talents and matches them with your community, potential market and future customers.Actual Mission:This consists of a team of six to ten highly motivated individuals, which we send in to your territory for one week. We intend to contact businesses, V.I.P.s, government agencies and non-profit groups; explain your service and sign up customers. It's a major undertaking and this is why our crews have nicknamed it "Bonzai and Blitz" marketing. It is essential to your goals and domination of your exclusive territory.MARKETING MISSIONI. COMPUTER DATA MAPPINGA. Complete Demographic StudyB. Maps - Zoning/Target Markets/Etc.II. SCOUTA. Drive Through TownB. Aerial PhotographyC. Story BoardD. Planning AssaultMARKETING MISSION CONTINUESA. "Bonzai" Mission1. Identifying Specific Customers2. Contacting Customers3. Mass Flyer Distribution4. Telephone/Fax Marketing5. Direct Sales CampaignB. "Blitz" Mission1. Planning Fundraisers2. Contacting V.I.P.'s And Government Officials3. Media Blitz4. Route Development5. Competition StudyC. Launch1. Parade2. Starting Route3. Coupons4. Free Washes5. Word Of Mouth Referral ProgramLance Winslow
Keyword : franchisee marketing, franchise, outlet, market share
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